Wednesday, August 12, 2009

An Artifact of Pop Culture

Popular culture is a vast continuum of dynamics that make up our daily lives. If one can truly define pop culture in a sentence or two, my definition of pop culture would be the symbols, beliefs, and values that a majority of people in a society are accepting of and which they find appealing. Ray B. and Pat Browne in Profiles of Popular Culture, categorized pop culture "as a model for the American Dream." My hope is that I fall somewhere on the far right fringes of that definition, because my American Dream is void of many facets of what is generally considered pop culture of today.

Pop culture has a relevancy to the business world as products must appeal to the masses to be commercially profitable. It is important to be able grasp what the masses find appealing and are accepting of in order to produce the goods and services that they will consume. A moral dilemma though surfaces as one must decide to join with the democratic majority and reap the monetary rewards of their mass consumption, or to conscientiously object and personally campaign to recruit at least one more soul to help tip the scale of acceptability to the side he or she finds more in tune with their own attitudes and tastes.

An artifact of pop culture is epitomized by the video of Miley Cyrus and the song The Climb. Cyrus truly fits the definition of being appealing and acceptable to a majority of people, not only in America but around the World. The Climb has been on 17 Top 100 singles charts from Australia to New Zealand according to acharts.us. The song has made its way onto not only the Pop, but the Country and Hot Adult Contemporary music charts too. She has a line of clothing at Wal-Mart and can be found gracing the covers of numerous magazines geared to children and adults alike. Miley has her own television series and performs to sold-out concerts across the country. The video contains images of popular clothing and dress, dancing, the American myth of the western lifestyle, and sexuality (even for a young women 16 years old). One can not escape this icon of popular culture.





from youtube

1 comment:

  1. First off, I just have to ask the question about why you try and seperate yourself from the mainstream pop culture that goes on throughout each and every day?

    Secondly, I do believe that Miley Cyrus is a huge part of pop culture nowadays. I can honestly say that I have watched the Hannah Montana show and think it is actually quite funny. I do think that her music is okay and that she has some cute songs that my 3 year old would love to listen to. The reason she is a huge part of the pop culture is because so many children look up to her as a role model. When you have someone who is that big and will be a hero figure, they will always be part of the pop culture of that age.

    But I think that because she is such a huge role model to many young girls, that she should think about her actions and what she is portraying because those little girls who look up to her will want to copy each and every single thing that she does and this could be a huge problem. This is one of the downfalls of popular culture in my opinion.

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